Much before you get to the stage of finalizing the app marketing budget, you should flesh out who your target audience is and what is your app objective is. While the Product Discovery phase gives the answers to these questions,

As mobile usage continues to grow, some companies may come to think that having a mobile app is expected and necessary. However, building an app without a clear strategy “just to have one” is not a recipe for success. If

As technology became more affordable and started to integrate into our daily lives through smart devices, online stores, and numerous other technologies that facilitate and power businesses across the world, brand promotion shape-shifted and adapted to these new circumstances. Nowadays,